Marketing Dictionary

another definition in the dictionary:

Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.

Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.

Bargaining_Powe

the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.



see also:

Informal_Market
the part of a marketing organisation made up of the many working relationships that develop over tim ...

another definition in the dictionary:

Audit-see Marketing Audit.

Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.

Batchelor_Stage
the first stage of the family life cycle. See Family Life Cycle. ...

another definition in the dictionary:

Inventory_Turno-the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.

Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.

Private_Carrier
any form of transport operated by an independent organisation and used for the shipment of goods. Se ...

another definition in the dictionary:

Census-the collection of data from all possible sources in a population.

Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.

Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...

another definition in the dictionary:

Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.

Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.

Category_Manage
an individual responsible for the marketing strategies of all the brands in a product line, also ref ...

another definition in the dictionary:

ACTU-abbrev. Australian Council of Trade Unions.

Commercial-a television advertisement .


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