another definition in the dictionary:
Product_Adverti-advertising in which a company promotes a particular good or service.
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Barriers_to_Ent
see Access Barriers, Market Entry Barrier.
see also:
Embargo
a total restriction on a particular good leaving or entering a county, any restriction imposed in th ...
another definition in the dictionary:
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Price_Discounti
see Discount. ...
another definition in the dictionary:
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Reach
the percentage of the target audience which will be exposed to at least one advertisement during the ...
another definition in the dictionary:
Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Dummy_Media_Veh
a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a represent ...
another definition in the dictionary:
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
