another definition in the dictionary:
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
see Access Barriers, Market Entry Barrier.
Complete_Segmen
the division of a market into segments consisting of individual customers and tailoring a product an ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Attributes
see Features. ...
another definition in the dictionary:
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Flanking_Attack
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by pa ...
another definition in the dictionary:
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Business_Mix-the combination of businesses in which a firm is engaged.
Manufacturer_s_
a brand owned or controlled by an organisation the primary commitment of which is to production rath ...
another definition in the dictionary:
Consumer_Attitu-see Attitudes.
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Closing_Signals
see Buying Signals. ...
another definition in the dictionary:
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
FAMI-abbrev. Fellow of the Australian Marketing Institute.