another definition in the dictionary:
Aesthetic_Needs-see Self-Actualisation Needs.
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Barter
an exchange in which one good is traded for another, money is not involved.
see also:
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...
another definition in the dictionary:
Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Sociocultural_E
that part of the firm's external marketing environment in which social or cultural changes (that is, ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.
Emotional_Appea
advertising messages, usually based on imagery rather than information, which attempt to achieve the ...
another definition in the dictionary:
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
