another definition in the dictionary:
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Bartering
exchanging goods for others of equal value.
see also:
Brand_Loyalty
a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, br ...
another definition in the dictionary:
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
No_Name_Brand-see Generic brand
Competition
see Competitors. ...
another definition in the dictionary:
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...
another definition in the dictionary:
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventory System.
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
