another definition in the dictionary:
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
Selling_Proposi
see Unique Selling Proposition. ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
FARB-abbrev. Federation of Australian Radio Broadcasters.
Reinforcement_A
advertising to reassure the buyer that the right product has been purchased. ...
another definition in the dictionary:
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Cold_Calling
making a sales call on a client without an appointment. ...
another definition in the dictionary:
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Comparison_Adve-see Comparative Advertising.
Customer_Orient
a management philosophy or state-of-mind in which it is recognised that the effective and efficient ...
another definition in the dictionary:
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...
another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.