another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Base_Point_Pric
a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
see also:
ADI
See Area of Dominant Influence. ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
another definition in the dictionary:
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Convenience_Sam
a form of nonprobability sample in which the researcher selects readily available respondents. ...
another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.
Psychography
the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a popu ...
another definition in the dictionary:
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...
another definition in the dictionary:
SRO_Technique-see Standing Room Only.
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
