another definition in the dictionary:
Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Management_by_O
an evaluation and control system in which individual salespeople set goals and objectives for themse ...
another definition in the dictionary:
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Advertising_All-see Advertising Budget.
Ad_Hoc_Marketin
marketing research conducted in response to a specific, one-time-only need. ...
another definition in the dictionary:
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.
Employee_Poachi
the act of enticing key employees from one competing firm to another. ...
another definition in the dictionary:
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
BCG-abbrev. Boston Consulting Group.
Advertising_Age
a firm specialising in the creation, design and media placement of advertisements, and in the planni ...
another definition in the dictionary:
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major ...
another definition in the dictionary:
Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.
Consumerism-a social movement intended to safeguard the rights of consumers.