Marketing Dictionary

another definition in the dictionary:

Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.

Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.

Basic_Accountin

the balancing relationship between a firm's assets and the sum of its liabilities and equity.



see also:

Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...

another definition in the dictionary:

Market_Speciali-see Market Nicher.

Compensation-remuneration for work done on behalf of another.

Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...

another definition in the dictionary:

State_of_Mind_S-see Psychographics.

Inertia_Buying-consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the same brand over and over again without consideration of other brands.

Learning_Proces
the way in which an individual's behaviour changes as a result of previous experiences, the process ...

another definition in the dictionary:

Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.

Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.

Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...

another definition in the dictionary:

Marginal_Profit-the change in the total profit that results from the sale of an additional unit.

Product_Line_Ma-see Category Manager.

PDM
abbrev. Physical Distribution Management, Product-Differentiated Marketing. ...

another definition in the dictionary:

Representative-see Sales Representative.

Informative_Adv-advertising intended to inform rather than to persuade or remind.


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