another definition in the dictionary:
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.
Middleman
an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
GRP
See Gross Rating Points. ...
another definition in the dictionary:
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
POSSLQ
abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Op ...
another definition in the dictionary:
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Piggyback
a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, F ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Counterfeiting
the copying of a competitor's well-known products. Some counterfeit products are intended to look as ...
another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.