another definition in the dictionary:
Explanatory_Var-see Experimental Variables.
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
the first stage of the family life cycle. See Family Life Cycle.
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
Non_Manipulativ-methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.
Competitive_Adv
that which one firm can do better than another to satisfy consumer needs and wants. ...
another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty. ...
another definition in the dictionary:
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...
another definition in the dictionary:
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
Service_Managem-the equivalent of a product management system for service organisations.
Convenience_Sto
a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes. ...
another definition in the dictionary:
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Drummers-a nineteenth century term of American origin for a travelling salesperson.