Marketing Dictionary

another definition in the dictionary:

Organisational_-see Industrial Services.

Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.

Batchelor_Stage

the first stage of the family life cycle. See Family Life Cycle.



see also:

Retail_Mix
the mix of variables, including location, merchandise, communications, price, services, physical att ...

another definition in the dictionary:

Product_Based_C-see Product Form Competitors.

Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.

Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...

another definition in the dictionary:

Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.

Motivation-that which provides the inner drive for a person to act.

Features
prominent or distinctive characteristics of a product's use, construction or design, also referred t ...

another definition in the dictionary:

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Drummers
a nineteenth century term of American origin for a travelling salesperson. ...

another definition in the dictionary:

Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.

Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.

Analytical_(Soc
one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeopl ...

another definition in the dictionary:

Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.

JIT-abbrev. Just-In-Time Inventory System.


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