another definition in the dictionary:
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a p ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Majority_Fallac-the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.
Selling_Proposi
see Unique Selling Proposition. ...
another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buy ...
another definition in the dictionary:
Source-see Sender.
Foothold_Firm-see Market Nicher.