another definition in the dictionary:
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.
the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...
another definition in the dictionary:
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...
another definition in the dictionary:
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Service_Insepar
see Inseparability. ...
another definition in the dictionary:
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
By_Product-a secondary product produced during the process of manufacturing another.
Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...
another definition in the dictionary:
Paretopsony-a market situation in which there are a few large buyers and many smaller ones.
Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.
Body_Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines. ...
another definition in the dictionary:
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.