another definition in the dictionary:
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Belongingness_a
the desire for love and affection from others. See Maslow's Hierarchy of Needs.
see also:
Commercialisati
the final stage of the new product development process in which the decision is made to put the new ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
Average_Variabl
a measure of cost control, calculated by dividing the total variable cost of the goods produced by t ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...
another definition in the dictionary:
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
another definition in the dictionary:
Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Microsales_Anal
the analysis of the sales performance of an organisation during a particular accounting period by cl ...
another definition in the dictionary:
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
