another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Buyer_Involveme
a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. ...
another definition in the dictionary:
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Multinational_C
an organisation operating in several countries, often having a substantial share of their total asse ...
another definition in the dictionary:
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
another definition in the dictionary:
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Oligopsony-a market situation in which there are only a few buyers.
Gap_Analysis
the determination of the methods and techniques used to fill the 'gap' between corporate sales and f ...
another definition in the dictionary:
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.