another definition in the dictionary:
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
Advertising_Med-see Advertising Media.
all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Selective_Distr
making a product available in more than one outlet, but not in as many as are willing to stock it, a ...
another definition in the dictionary:
Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
By_Product_Pric
a pricing method used in situations where a saleable by-product results in the manufacturing process ...
another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
Ideal_Brand_Mod
a model used to study consumer evaluation of alternative products, the consumer compares actual bran ...
another definition in the dictionary:
Geographic_Vari-area or regional differences used to segment a market.
Significance-see Substantiality.