another definition in the dictionary:
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Psychological_R-see Risk, Emotional Risk.
Primary_Adverti
advertising intended to create demand for a class or category of product rather than for a brand. Se ...
another definition in the dictionary:
Channel-see Marketing Channels.
Basing_Point_Pr-see Base-Point Pricing.
Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions ...
another definition in the dictionary:
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Purchase_Labora
See Accelerated Test Marketing. ...
another definition in the dictionary:
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Account_Manager
a sales representative responsible for a major customer account or group of major accounts, also ref ...
another definition in the dictionary:
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.