another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Benefit_Segment
the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
see also:
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Common_Carrier
regular scheduled transportation services such as railways, airlines and trucking lines, available t ...
another definition in the dictionary:
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Reverse_Marketi
a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to in ...
another definition in the dictionary:
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
ASC-abbrev. Advertising Standards Council.
Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
Service-an intangible product, any product offering that is essentially intangible.
Hoisting_the_Fl
an approach to product introduction or launching, useful when the cost of introducing a new item is ...
another definition in the dictionary:
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
