another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Benefit_in_Rese
see Incentive Close.
see also:
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...
another definition in the dictionary:
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Brand_Concept-the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...
another definition in the dictionary:
Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Spreadsheet_Ana
the analysis of data using special computer software to anticipate marketing performance under a giv ...
another definition in the dictionary:
Regional_Brands-manufacturers' brands sold only in certain regions.
Extrinsic_Rewar
rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fr ...
another definition in the dictionary:
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Import_Quota
a government-imposed limit on the number, quantity or value of a product to be imported, usually to ...
another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
