Marketing Dictionary

another definition in the dictionary:

Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.

Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.

Benefits_Sought

the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.



see also:

Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...

another definition in the dictionary:

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.

AANA
abbrev. Australian Association of National Advertisers ...

another definition in the dictionary:

Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.

Corporate_Patro-advertising which encourages customers to patronise the firm. See Corporate Advertising.

Dogs
a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products ...

another definition in the dictionary:

Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.

Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.

Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...

another definition in the dictionary:

Per_Capita_Inco-average income per person in a population.

Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.

Solitary_Surviv
see Sole Survivor. ...

another definition in the dictionary:

Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.

Reinforcement-the reward or punishment delivered by a particular response to a stimulus.


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