another definition in the dictionary:
Employee_Poachi-the act of enticing key employees from one competing firm to another.
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
Benefits_Sought
the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
see also:
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its as ...
another definition in the dictionary:
Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
Generic_Product
unbranded products identified only by product category. ...
another definition in the dictionary:
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...
another definition in the dictionary:
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...
another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
another definition in the dictionary:
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
