another definition in the dictionary:
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Benjamin_Frankl
see Balance Sheet Close.
see also:
Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a p ...
another definition in the dictionary:
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Effective_Buyin
an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc ...
another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Market_Driven_E-an economy controlled by market forces rather than by government action.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting.
Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.
Promotion_Mix
the range of means available to an organisation for communication with its target market - advertisi ...
another definition in the dictionary:
Rebate-a temporary price reduction to encourage immediate purchase.
Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.
