another definition in the dictionary:
Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding. ...
another definition in the dictionary:
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Copy_Strategy_S
a document prepared by advertising agency executives as a guide for their creative staff in the prep ...
another definition in the dictionary:
Date_Stamping-See Open Dating.
Population_Char-variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented.
Brand_Concept
the image that the brand sponsor wants a particular brand to have, the desired positioning of the br ...
another definition in the dictionary:
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
AIA-abbrev. Advertising Institute of Australia.
Aftermarket
the market for parts and supplies for machines, equipment, etc after they have been purchased. ...
another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Sales_Managemen
the process of planning, organising, controlling and evaluating the activities of the sales force. ...
another definition in the dictionary:
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Automatic_Respo-see Routine Response Behaviour.