Marketing Dictionary

another definition in the dictionary:

Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.

Bias

see Interviewer Bias.



see also:

Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...

another definition in the dictionary:

Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.

Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.

Generic_Product
unbranded products identified only by product category. ...

another definition in the dictionary:

Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.

Benjamin_Frankl-see Balance Sheet Close.

Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...

another definition in the dictionary:

Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.

Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.

Marketing_Contr
an individual, usually with training in finance and marketing, responsible for analysing and evaluat ...

another definition in the dictionary:

Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.

Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.

Polyopsony
a market situation in which there are no large buyers but many small ones. ...

another definition in the dictionary:

Evaluative_Prob-questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.

APN-abbrev. Australian Product Number.


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