Marketing Dictionary

another definition in the dictionary:

Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.

Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.

Bias

see Interviewer Bias.



see also:

Primary_Adverti
advertising intended to create demand for a class or category of product rather than for a brand. Se ...

another definition in the dictionary:

Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.

Average_Total_C-a measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.

Export_Import_A
an independent marketing intermediary bringing together buyers and sellers from different countries ...

another definition in the dictionary:

Merchandise_All-of their products.

Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.

Persuasive_Adve
advertising intended to persuade (rather than to inform or remind). ...

another definition in the dictionary:

Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.

Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.

Sell_In
see Selling-In. ...

another definition in the dictionary:

Nutritional_Lab-the requirement, either by law or under voluntary industry codes, that certain products be marked with the nutritional value of their ingredients. See Label.

Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.

Floor_Price
see Price Floor. ...

another definition in the dictionary:

Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.

Quantity_Adjust-see Price-Taker.


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