another definition in the dictionary:
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Depth_Selling-see Problem-Solving Approach.
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
Feedback
the mechanism in the communication process which allows the sender to monitor and evaluate the recei ...
another definition in the dictionary:
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Banded_Offers-see Banded Pack.
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Inertia_Selling
a selling practice in which unsolicited goods and services are sent to consumers in expectation that ...
another definition in the dictionary:
Selling_Agent-see Agent.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Formula_Marketi
a term used to describe an approach to marketing practice which relies heavily on conventional wisdo ...
another definition in the dictionary:
Competition-see Competitors.
Perceived_Risk-see Risk.
Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...
another definition in the dictionary:
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.