Marketing Dictionary

another definition in the dictionary:

Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Bird_Dogs

individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.



see also:

Inner_Directed_
one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) i ...

another definition in the dictionary:

Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.

Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.

Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...

another definition in the dictionary:

Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.

Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.

Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...

another definition in the dictionary:

Special_Rate-see Commodity Rate.

Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.

Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...

another definition in the dictionary:

Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.

MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.

Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...

another definition in the dictionary:

Quality_Modific-any change made to the quality of a product.

Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.


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