another definition in the dictionary:
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Channel_Strateg
decision-making related to the selection of the most appropriate method of controlling the flow of g ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
GNP
abbrev. Gross National Product ...
another definition in the dictionary:
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Mummy_Dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Collusion
agreement between a group of companies to fix a common price. See Cartel. ...
another definition in the dictionary:
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Free_Standing_I
brochures, leaflets and similar advertising material distributed with magazines and newspapers as lo ...
another definition in the dictionary:
Collusion-agreement between a group of companies to fix a common price. See Cartel.
NAM_Teams-see National Account Marketing