Marketing Dictionary

another definition in the dictionary:

Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.

Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.

Birdyback

a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.



see also:

Date_Stamping
See Open Dating. ...

another definition in the dictionary:

Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.

Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.

New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include ...

another definition in the dictionary:

Hypermarche-see Hypermarket.

Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.

Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...

another definition in the dictionary:

Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.

Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.

Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...

another definition in the dictionary:

Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.

Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.

Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...

another definition in the dictionary:

DSS-abbrev. Decision Support System.

Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.


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