another definition in the dictionary:
List_Brokers-firms which compile and sell mailing and prospect lists.
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Black_Box
a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
see also:
Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additio ...
another definition in the dictionary:
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Freudian_Motiva
the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual ...
another definition in the dictionary:
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Commercialisati
the final stage of the new product development process in which the decision is made to put the new ...
another definition in the dictionary:
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Business_Guides-journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Affordable_Meth-see All-We-Can-Afford Method.
Market_Broadeni
a strategy in which a company looks beyond its existing product to the need or want of the consumers ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
