another definition in the dictionary:
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...
another definition in the dictionary:
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
ENP-abbrev. Expected Net Profit.
Institutional_A
advertising intended to promote a company or organisation rather than its products, also called Corp ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
Promotional_Pri
the temporary pricing of goods and services at lower than normal levels for a special promotional ef ...
another definition in the dictionary:
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...
another definition in the dictionary:
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
Selling_Up
a practice in selling aimed at convincing the customer to buy a higher-priced item than the one orig ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.