another definition in the dictionary:
Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.
Product_Line-a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed, for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...
another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Postage_Stamp_P-see Uniform Delivered Pricing.
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Gross_Margin-see Gross Profit.
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Procurement_Cos
the costs involved in reordering an inventory item, the costs include the cost of processing and tra ...
another definition in the dictionary:
Business_To_Bus-see Industrial Marketing.
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Breakthrough_Op
opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies t ...
another definition in the dictionary:
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.