another definition in the dictionary:
ASCC-abbrev. Australian Standard Commodity Classification.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Black_Box_Model
a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
see also:
Out_Suppliers
suppliers with whom the buying organisation has not had dealings previously and therefore considers ...
another definition in the dictionary:
Breadth_of_Prod-see Width of Product Line.
Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.
Prestige_Builde
the highest-priced item in a product line. See Product Line, Traffic Builder. ...
another definition in the dictionary:
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
Off_Premise_Buy
buying that is done by wholesalers and retailers through buying offices located overseas or in dista ...
another definition in the dictionary:
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Consumer_Produc
categories of goods and services bought by consumers for their personal use, classes include conveni ...
another definition in the dictionary:
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
