another definition in the dictionary:
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
Blanket_Brandin
see Family Brand.
see also:
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
By_Product-a secondary product produced during the process of manufacturing another.
Batchelor_Stage
the first stage of the family life cycle. See Family Life Cycle. ...
another definition in the dictionary:
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
Macromarketing
the study of marketing decision-making from a societal perspective. See Micromarketing. ...
another definition in the dictionary:
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Account_Strateg
broad methods employed in achieving the objectives set by a salesperson for a particular account. ...
another definition in the dictionary:
Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.
Banded_Offers-see Banded Pack.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
