another definition in the dictionary:
Last_Chance_Clo-see Standing Room Only.
CALLPLAN-an interactive computer program for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.
see Family Brand.
Discount
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: ...
another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Deployment-the configuration or arrangement of a sales force into territories on some logical basis.
Performance_Ris
concern in the buyer's mind that the product being considered for purchase will not work efficiently ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...
another definition in the dictionary:
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Qualitative_Mar
marketing research which is not generally quantifiable, research which seeks insights into a marketi ...
another definition in the dictionary:
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
CPA-abbrev. Critical Path Analysis.