another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
Blocked_Markets
markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
see also:
Selling_Concept
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its ...
another definition in the dictionary:
AARDS-abbrev. Australian Advertising Rate and Data Service.
Clutter_Level-See Clutter, Audience Tune-Out.
Australian_Adve
a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, publi ...
another definition in the dictionary:
House_Accounts-see Direct Accounts.
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Service_Intangi
see Intangibility. ...
another definition in the dictionary:
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.
Sales_Quota
the expected level of sales for a territory in a given period, a sales quota is the expression of a ...
another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.
