another definition in the dictionary:
Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.
Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.
markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Psychological_R-see Risk, Emotional Risk.
Copy_Testing
the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfo ...
another definition in the dictionary:
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Cold_Canvassing-see Cold Calling
Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...
another definition in the dictionary:
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Product_Differe
a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two ...
another definition in the dictionary:
Niche-see Market Niche