another definition in the dictionary:
Channel_of_Dist-see Marketing Channels.
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Body_Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines.
see also:
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to p ...
another definition in the dictionary:
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Direct_to_Home_-see Direct-Response Selling.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Actual_Product
the tangible features of a product, including styling, quality level, features, brand name and packa ...
another definition in the dictionary:
Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Competitive_Sit
the standing of an organisation in its markets, relative to its competitors, when all players are de ...
another definition in the dictionary:
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
FABS-acronym for Features and Benefits Selling.
Idea_Screening
see Screening. ...
another definition in the dictionary:
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
