another definition in the dictionary:
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Assortment_Stra
options available to a reseller in determining the assortment of products and services to be carried ...
another definition in the dictionary:
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
Group_Selling
a selling situation in which a salesperson presents a product or product range to a group of buyers ...
another definition in the dictionary:
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Product_Managem
a system which ensures that total marketing control of a product line or brand rests with the person ...
another definition in the dictionary:
Decision_Flow_D-see Decision Tree.
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
another definition in the dictionary:
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Advertising_All-see Advertising Budget.
Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.