another definition in the dictionary:
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Affordable_Meth-see All-We-Can-Afford Method.
a scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...
another definition in the dictionary:
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Inelasticity_of
demand which is not greatly affected by a change in the price of the product. See Elasticity of Dema ...
another definition in the dictionary:
Premium_Pricing-see High-Price Strategy.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight sal ...
another definition in the dictionary:
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Psychological_S
a consumer's mind set, his or her positive or negative feelings or predispositions towards a particu ...
another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Buying_Power-the resources, especially financial, that customers have at a given time.