another definition in the dictionary:
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Boomerang_Metho
hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
see also:
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
Press_Release
an announcement released to the news media by a government body, organisation or firm, usually to ob ...
another definition in the dictionary:
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Market_Accessib-see Accessibility.
Opportunity_Cos
the value of the benefit forfeited by choosing one alternative over another. ...
another definition in the dictionary:
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Experimental_Va
the variables a researcher manipulates in conducting an experiment, also called Explanatory Variable ...
another definition in the dictionary:
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
Product_Line_Ex-one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Differentiated Segmentation Strategy.
Citizen_Action_
one of the several types of public which may influence an organisation's decision-making, a group wi ...
another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
