another definition in the dictionary:
Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
Booz,_Allen_and
a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
see also:
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line e ...
another definition in the dictionary:
Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.
Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
Individual_Bran
the part of the brand name which identifies a particular product when it follows a family brand name ...
another definition in the dictionary:
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Sales_Response_
a measure of the likely level of sales in a given period at different levels of expenditure on any o ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
another definition in the dictionary:
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
