another definition in the dictionary:
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Break_Even-the point at which total revenue is equal to total cost.
Boredom_Avoidan
a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
see also:
Corporate_Issue
advertising in which an organisation states publicly its position on a controversial issue. See Advo ...
another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements ...
another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...
another definition in the dictionary:
Blanket_Brandin-see Family Brand.
Hypermarche-see Hypermarket.
Communication_E
the influence that an advertisement or some other form of promotional activity might have, is having ...
another definition in the dictionary:
Customer_Orient-see
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
