Marketing Dictionary

another definition in the dictionary:

Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.

Qangos-acronym for Quasi-autonomous Non-government Agencies.

Bottom_Line

a colloquial term meaning 'profits'.



see also:

Backward_Invent
an product strategy in international marketing in which a company produces a less complex version of ...

another definition in the dictionary:

Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.

Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.

Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding. ...

another definition in the dictionary:

Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.

Open_System-any system or enterprise (nation or business firm) that is affected by external forces.

Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...

another definition in the dictionary:

Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.

Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.

Salary_Plan
a salesforce compensation method in which salespeople are paid a straight salary, a salary plan appr ...

another definition in the dictionary:

Geographic_Vari-area or regional differences used to segment a market.

Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.

Negotiated_Rate
a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company ...

another definition in the dictionary:

Laboratory_Test-see Accelerated Test Marketing.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster