Marketing Dictionary

another definition in the dictionary:

Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.

Bottom_Line

a colloquial term meaning 'profits'.



see also:

Objections
any form of sales resistance offered by a buyer to a salesperson. ...

another definition in the dictionary:

Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.

Demographic_Var-see Demographic Characteristics.

Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...

another definition in the dictionary:

Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.

Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...

another definition in the dictionary:

Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.

Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.

Acceptable_Pric
an expectation in the minds of consumers regarding price levels for a product category, consumers ar ...

another definition in the dictionary:

Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.

Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.

Multiple_Pricin
see Flexible Pricing. ...

another definition in the dictionary:

Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.

Rebate-a temporary price reduction to encourage immediate purchase.


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