another definition in the dictionary:
Controlled_Allo-see Planned Economy, Command System.
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Multiple_Pricin
see Flexible Pricing. ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Services_Sellin-the selling of intangible products.
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
Opportunity_Ana
see Marketing Opportunity Analysis. ...
another definition in the dictionary:
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
AARDS-abbrev. Australian Advertising Rate and Data Service.
Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...
another definition in the dictionary:
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Sales_Volume
the total revenue produced or the total number of units of a product sold in a given period. ...
another definition in the dictionary:
Rebate-a temporary price reduction to encourage immediate purchase.
Cold_Canvassing-see Cold Calling