another definition in the dictionary:
MBO-abbrev. Management by Objectives
Brand_Acceptanc-see Brand Loyalty.
the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products. ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...
another definition in the dictionary:
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
DPI
abbrev. Disposable Personal Income. ...
another definition in the dictionary:
Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
CIF_Pricing
see Cost-Insurance-Freight Pricing. ...
another definition in the dictionary:
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Comparison_Pric
a pricing method in which the price for a new product is set by comparing the benefits it offers to ...
another definition in the dictionary:
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Retailers-members of the distribution channel who sell directly to the consumer.