another definition in the dictionary:
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.
an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Demand_Pull_App
developing new products on the basis of market demand rather than on that of company-generated ideas ...
another definition in the dictionary:
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...
another definition in the dictionary:
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Pressure_Sellin-see High Pressure Selling.
SELECT
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design an ...
another definition in the dictionary:
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Semantic_Differ
a rating scale technique using pairs of words of opposite meaning. ...
another definition in the dictionary:
Oligopsony-a market situation in which there are only a few buyers.
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Equipment_Based
Services in which machinery or equipment plays a significant role in delivering, for example, automa ...
another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.