another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as importa ...
another definition in the dictionary:
Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...
another definition in the dictionary:
Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.
JIT-abbrev. Just-In-Time Inventory System.
Just_In_Time_Pu
see Just-In-Time Inventory System. ...
another definition in the dictionary:
Product_Form_Co-firms offering slightly different variants of the same basic product.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Dealer_Listing
the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is ...
another definition in the dictionary:
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.