another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Brand
a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
see also:
Bagman
an eighteenth century term of British origin for a salesperson. ...
another definition in the dictionary:
Capitalist_Syst-see Free Market System.
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Anchor_Store
a popular, major retailer located within a shopping mall to attract mall patronage. ...
another definition in the dictionary:
Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Selective_Bindi
the customising of magazines and similar print media for specific groups of subscribers and advertis ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
ABS
abbrev. Australian Bureau of Statistics. ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basi ...
another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Price_Discounti-see Discount.
