another definition in the dictionary:
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
see Brand Loyalty.
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, ...
another definition in the dictionary:
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Advance_Austral
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote ...
another definition in the dictionary:
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Competitive_Sco
the breadth or narrowness of an organisation's focus as measured horizontally by the range of indust ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Advertising_Cop-the content and context of a message contained in an advertisement.
Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...
another definition in the dictionary:
Direct_to_Home_-see Direct-Response Selling.
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.