another definition in the dictionary:
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
Brand_Acceptanc
see Brand Loyalty.
see also:
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, ...
another definition in the dictionary:
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Advance_Austral
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote ...
another definition in the dictionary:
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Competitive_Sco
the breadth or narrowness of an organisation's focus as measured horizontally by the range of indust ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Advertising_Cop-the content and context of a message contained in an advertisement.
Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...
another definition in the dictionary:
Direct_to_Home_-see Direct-Response Selling.
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
