another definition in the dictionary:
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Employee_Public-the part of a company's public consisting of its employees. See Publics.
the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Copy_Strategy_S
a document prepared by advertising agency executives as a guide for their creative staff in the prep ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Flanking_Strate-see Flanking Attack, Flanking Defence.
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...
another definition in the dictionary:
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
ATC
See Average Total Cost. ...
another definition in the dictionary:
State_of_Mind_S-see Psychographics.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Feedback
the mechanism in the communication process which allows the sender to monitor and evaluate the recei ...
another definition in the dictionary:
Gross_National_-the total market value of goods and services produced by a nation in a year.
Backward_Invent-an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
Base_Point_Pric
a pricing method in which customers are charged freight costs from a base point, the base-point may ...
another definition in the dictionary:
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.