another definition in the dictionary:
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Brand_Advertisi
the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
see also:
Economic_Foreca
a prediction of the likely impact on the business environment of factors such as inflation, interest ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, h ...
another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Rebate
a temporary price reduction to encourage immediate purchase. ...
another definition in the dictionary:
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
MRSA-abbrev. Market Research Society of Australia.
Sales_Territory
the specific region or group of customers for which a salesperson has direct responsibility. ...
another definition in the dictionary:
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.
Qangos
acronym for Quasi-autonomous Non-government Agencies. ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
