another definition in the dictionary:
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...
another definition in the dictionary:
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Lead_Generation-the activity of identifying potential customers.
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Source_Credibil-in personal selling, the believability of the salesperson.
Omnibus_Survey
a type of marketing research survey, commonly organised by a major professional marketing research c ...
another definition in the dictionary:
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Product_Develop
a growth strategy in which the firm develops new products for existing markets. ...
another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Reduced_Price_P
a type of consumer sales promotion in which two or more units of the same product are banded togethe ...
another definition in the dictionary:
Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.