Marketing Dictionary

another definition in the dictionary:

Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.

Bias-see Interviewer Bias.

Brand_Authorisa

the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.



see also:

Four_Ps
the four major controllable variables of the marketing mix - product, price, promotion and place. ...

another definition in the dictionary:

New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.

Price_Fixing-agreement or collusion between competitors to maintain certain fixed price levels to avoid competition. See Horizontal Price Fixing, Vertical Price Fixing.

Selling_Agent
see Agent. ...

another definition in the dictionary:

Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.

Planning-see Strategic Planning, Marketing Planning, Sales Planning.

Demographic_Seg
the division of the heterogeneous population of a country into relatively homogeneous groups on the ...

another definition in the dictionary:

Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.

Counsellor_Appr-see Adviser Close.

Sales_Volume
the total revenue produced or the total number of units of a product sold in a given period. ...

another definition in the dictionary:

Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...

another definition in the dictionary:

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

Breadth_of_Prod-see Width of Product Line.


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