another definition in the dictionary:
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Brand_Awareness
see Brand Familiarity.
see also:
Package_Modific
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package. ...
another definition in the dictionary:
Assembly_Market-see Assemblers.
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
Class_Rate
the standard charge for the shipment of goods by a carrier. ...
another definition in the dictionary:
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...
another definition in the dictionary:
Recall_Tests-a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall, Unaided Recall.
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...
another definition in the dictionary:
AMA-abbrev. American Marketing Association
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.
Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.
