another definition in the dictionary:
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Open_Dating
an aspect of labelling in which certain products are required, either by law or under voluntary indu ...
another definition in the dictionary:
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...
another definition in the dictionary:
Planning-see Strategic Planning, Marketing Planning, Sales Planning.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Activity_Quota
a common form of sales assignment, goal or target used to measure a sales representative's performan ...
another definition in the dictionary:
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Channel_Conflic-discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
Cash_Flow
the money required by a company to meet expenses in a given period. ...
another definition in the dictionary:
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Opportunity_Mat-a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.