another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
the image that the brand sponsor wants a particular brand to have, the desired positioning of the brand in the market and in the minds of consumers.
Sales_Calls
the visits salespeople make to a buyer's premises in order to sell their companies' products. ...
another definition in the dictionary:
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Equipment_Based
Services in which machinery or equipment plays a significant role in delivering, for example, automa ...
another definition in the dictionary:
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.
Diffusion_Proce
the manner in which an innovative technology spreads across a market group by group according to the ...
another definition in the dictionary:
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
Cross_Over_Sell-see Cross-Selling.
Channel_Flows
the flow of physical goods and services, title, promotion, information and payment along a channel o ...
another definition in the dictionary:
Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
External_Market
relatively uncontrollable factors outside the firm which influence its decision making. See Internal ...
another definition in the dictionary:
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.