another definition in the dictionary:
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting.
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand.
see also:
Elasticity_of_D
a measure of the degree to which any change in the price of a product will affect the demand for it. ...
another definition in the dictionary:
CALLPLAN-an interactive computer program for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
Advertising_Cop
the content and context of a message contained in an advertisement. ...
another definition in the dictionary:
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Product_Petrifi
a term used to describe the small but persistent demand by loyal customers for a declining product. ...
another definition in the dictionary:
Entry_Barrier-see Market Entry Barrier.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Product_Positio
see Market Positioning. ...
another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
BEP
abbrev. Break-Even Point. ...
another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
