Marketing Dictionary

another definition in the dictionary:

Monopoly-a market situation in which there is only one seller.

Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.

Brand_Developme

a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.



see also:

Pioneering_Adve
advertising which is intended to create primary rather than selective demand, commonly used at the i ...

another definition in the dictionary:

Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.

Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.

Forecasting
predicting future variables, such as the level of sales in a given period, the environmental factors ...

another definition in the dictionary:

Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.

Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.

EEC
abbrev. European Economic Community. ...

another definition in the dictionary:

Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.

Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.

Market_Index
a combination of market factors used to predict the likely level of sales. ...

another definition in the dictionary:

Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.

Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.

Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...

another definition in the dictionary:

Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.

Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.


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