another definition in the dictionary:
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Advertising_Bud
the sum allocated in a particular accounting period for expenditure on advertising, also called an A ...
another definition in the dictionary:
Generics-see Generic Brand.
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Skim_the_Cream_-see Market Skimming Pricing.
Price_Bundling
a pricing strategy in which various products sold to a customer together are offered at a price less ...
another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
State_of_Being_-see Demographics.
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...
another definition in the dictionary:
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.