another definition in the dictionary:
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Channel_Conflic-discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Divisibility
the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Deter ...
another definition in the dictionary:
Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Business_Guides
journals, periodicals, magazines etc. containing information about the size, product range, personne ...
another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its as ...
another definition in the dictionary:
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Buddy_System
an on-the-job sales training method in which an experienced salesperson is responsible for the train ...
another definition in the dictionary:
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Evaluative_Prob-questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.
Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.