another definition in the dictionary:
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
FABS-acronym for Features and Benefits Selling.
Brand_Equity
a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
see also:
Extension_Appro
an approach to global pricing in which a firm sets the same price for its product around the world a ...
another definition in the dictionary:
Market_Factor-any external variable affecting the level of a company's sales.
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Macro_environme
the major uncontrollable, external forces (economic, demographic, technological, natural, social and ...
another definition in the dictionary:
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
Dissociative_Gr
groups with whom an individual does not wish to be associated, groups whose use of a product will de ...
another definition in the dictionary:
Gross_Margin-see Gross Profit.
Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.
Brand_Insistenc
the stage of brand loyalty where the buyer will accept no alternative and will search extensively fo ...
another definition in the dictionary:
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
New_Product_Dep
a permanent department within a company responsible for overseeing the development of all new produc ...
another definition in the dictionary:
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
