another definition in the dictionary:
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
the awareness consumers have of a particular brand.
Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...
another definition in the dictionary:
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Effective_Buyin
an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc ...
another definition in the dictionary:
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Psychological_S
a consumer's mind set, his or her positive or negative feelings or predispositions towards a particu ...
another definition in the dictionary:
Multiple_Pricin-see Flexible Pricing.
Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.
Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...
another definition in the dictionary:
Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.