another definition in the dictionary:
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
CPA-abbrev. Critical Path Analysis.
Brand_Family
See Family Brand.
see also:
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...
another definition in the dictionary:
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.
Introductory_St
the first stage in the life cycle of a successful product, the product wins acceptance relatively sl ...
another definition in the dictionary:
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Impact
the force that an advertisement or message will have on a target consumer, television advertising, f ...
another definition in the dictionary:
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
Electronic_Shel-see Shelf-Talkers
Corporate_Patro
advertising which encourages customers to patronise the firm. See Corporate Advertising. ...
another definition in the dictionary:
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Brinkmanship-a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further, the second party must call the bluff at the risk of losing the business.
