Marketing Dictionary

another definition in the dictionary:

Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.

Brand_Franchise

the loyalty that attaches to a well-managed brand. See Brand Extension.



see also:

CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...

another definition in the dictionary:

Budgeting_Model-see Computer Modelling.

Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.

Drop_Error
a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have ...

another definition in the dictionary:

Product_Develop-a growth strategy in which the firm develops new products for existing markets.

Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.

Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...

another definition in the dictionary:

Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.

Merchandise_All-of their products.

Standard_Test_M
a form of test market in which the company selects a small number of representative cities in which ...

another definition in the dictionary:

Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...

another definition in the dictionary:

Business_To_Bus-see Industrial Marketing.

National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.


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