another definition in the dictionary:
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Brand_Franchise
the loyalty that attaches to a well-managed brand. See Brand Extension.
see also:
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Budgeting_Model-see Computer Modelling.
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Drop_Error
a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have ...
another definition in the dictionary:
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...
another definition in the dictionary:
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
Merchandise_All-of their products.
Standard_Test_M
a form of test market in which the company selects a small number of representative cities in which ...
another definition in the dictionary:
Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
another definition in the dictionary:
Business_To_Bus-see Industrial Marketing.
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
