another definition in the dictionary:
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
the loyalty that attaches to a well-managed brand. See Brand Extension.
Generic_Brand
a 'no-name' brand, a product that does not carry a brand name. ...
another definition in the dictionary:
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Sales_Effect_Re
marketing research to assess the effect an advertisement or some other promotional activity is havin ...
another definition in the dictionary:
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Exclusive_Distr
restricting the availability of a product to one particular outlet. See Distribution Intensity, Inte ...
another definition in the dictionary:
Fad-a product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity, that is, a popular product with a particularly short life cycle. See Fashion.
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
POP
abbrev. Point of Purchase. ...
another definition in the dictionary:
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Publicity-corporate or product promotion that is obtained free of charge.