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Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Short_Run_Avera-the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Emotional_Appea
advertising messages, usually based on imagery rather than information, which attempt to achieve the ...
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ASIC-abbrev. Australian Standard Industrial Classification.
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
Off_Premise_Buy
buying that is done by wholesalers and retailers through buying offices located overseas or in dista ...
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Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
National_Introd
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantia ...
another definition in the dictionary:
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
Free_Samples-see Samples.
Sole_Survivor
the final stage in the family life cycle, two sub-categories are used by marketers in examining cons ...
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Distribution_Ch-see Marketing Channels.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Diversification
a growth strategy in which an organisation takes on new products and new markets at the same time. S ...
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Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.