another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Brand_Identific
decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
see also:
FIS
abbrev. Free-in-Store. ...
another definition in the dictionary:
Brand_Label-a label which gives the brand name of the product.
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...
another definition in the dictionary:
Recall_Tests-a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed. See Aided Recall, Unaided Recall.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Factor_Analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for t ...
another definition in the dictionary:
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Fictitious_Pric
the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $4 ...
another definition in the dictionary:
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...
another definition in the dictionary:
Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
